WateROAM, a social enterprise that was selected for the P&G short-term consulting programme (STC) in 2017. A group of P&G skills-based volunteers guided the WateROAM team in creating a plan for distribution strategy and pricing for the new portable filtration unit. The scope of work included pricing and sales strategy was for the Philippines market; strategy for establishing distribution channels; seeking out distributors or agents on the ground after-sales and support plans, and manufacturing and assembly strategy.